IKEA to Stop Publishing Its Iconic Catalog After 70 Years
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Photo Credit: Ikea
Ikea to Stop Publishing Its Iconic Catalog After 70 Years
IKEA announced this week that it will stop printing its iconic catalogue after 70 years.
Swedish furniture giant Ikea announced Monday that after almost 70 years, it was scrapping production of its iconic catalog.
The company said it was "emotional but rational decision" to turn the page on its annual catalog, citing changes in "media consumption and customer behaviors."
"For both customers and co-workers, the IKEA Catalog is a publication that brings a lot of emotions, memories and joy," said Konrad Grüss, managing director of Inter IKEA Systems B.V. "For 70 years it has been one of our most unique and iconic products, which has inspired billions of people across the world…In order to reach and interact with the many people, we will keep inspiring with our home furnishing solutions in new ways."
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Ikea Gift Card Giveaway
A season of giving
In the spirit of giving, enter now for a chance to win a free IKEA gift card so you can stock up on decorations and other celebration essentials just in time for the holidays!
Ikea Family | Free To Join
Some clubs are for the select few, but IKEA Family is for everyone. From those whose homes are their passion, to those who are just starting out and need a helping hand. Just by being a member you’ll receive discounts on many products and we even treat you to a free hot drink every time you visit. And lots more. You can also expect a few surprises along the way. Because we know it’s nice to feel appreciated.
Limited Time Offer Prices/Offer subject to change without notice
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